Thursday , 19 August 2010

More companies investing online for lead generation

From e-marketer.com

Now that the economy is on the upturn, dollars are flowing and acquiring new customers is a priority. According to the “2010 Lead Generation Optimization Key Trends Analysis” from CSO Insights, more than 91% of companies worldwide reported increasing new customer acquisition was one of their top strategic marketing objectives for 2010.

And online is leading the way. Based on the quantity and quality of leads generated, companies said email was their best lead generation program, followed by live events, website registrations and webinars. The effectiveness of online channels, coupled with the fact that prospects indicate the web is the first place they look for more information,

For the full article click here

back to top

Register for Fit 4 Market's e-marketing seminar on 23 September

The next seminar in Fit 4 Market's marketing series will be held on Wednesday 23 September from 4-6pm.

With so many 'e' options, what should businesses focus on and get right in the electronic marketing jungle? What are the real opportunities in relation to e-communications and marketing that will deliver results for your business?

Come and join us at the fabulous new Skydeck at Pinnacle on Pirie with stunning views across the City skyline. After learning more about e-marketing, join us for drinks and networking.

To confirm your place simply email Alison. For more, just call us on 08 8333 0734.

back to top

How to write the perfect press release

What do journalists want from a press release?

Jounalism.co.uk asked journalists this question and got some interesting responses that will hopefully help you in your next PR quest. Here is a summary of the top 15 'tips'

1. Before you write the release, ensure the information is relevant to who is going to be receiving it. Be specific and do not follow a scattergun approach.

2. Think about the story that could potentially be written and write your release based on this. Think ‘Why would people care about this?’

3. Don’t send the release via email as an attachment only - it is most likely to be deleted.

4. Send plain text releases so that journalists can easily copy and paste.

5. Headlines should be as short and interesting as possible and contain the value of the release to the reader.

Read more

back to top

Award Winning technology gears up to take market by storm

Fit 4 Market client, Memory Box, is embarking on the next stage of its business plan; to raise $1.5m in capital to bring their SA-developed innovation to the world stage.

Memory Box Backup Pty Ltd is a peer to peer data storage system that enables subscribers to backup and retrieve data through a simple user interface.

After winning a 2009 iAward, a Microsoft spokesperson said that "Memory Box is a marvellous example of Australian ingenuity and innovation, and is very deserving of the honour bestowed upon them at the iAwards."

The company is now seeking to raise $1.5m in capital through a Small Scale Offering of Ordinary Shares to enable the ongoing development and expansion of the Memory Box technology nationally and internationally.
 

Click here to read the full article

back to top